Most AI training fails because it is aimed at the wrong people

What actually goes wrong

People are already using artificial intelligence at work. They are just not telling you. They paste customer data into a chatbot because it saves them an hour, and nobody ever explained why that is a problem. This is not a discipline issue, it is a training issue.

The second thing that goes wrong is the opposite. Somebody reads a headline, gets scared, and the company freezes. A year later a competitor has learned what works and you have a policy.

Both come from the same place. Nobody told the people who do the work what these tools are, where they break, and what they are actually good for.

What I do about it

I run awareness and AI literacy sessions for whole companies, not only for the technical staff. Administration, sales, human resources, operations, the board. Same room when it makes sense.

No jargon. No slides full of architecture diagrams. Real cases, including the ones that went badly, and what the person should have done differently at the moment they had to choose.

I cover what artificial intelligence can and cannot do today, where the output is confidently wrong, what happens to your data when you paste it somewhere, the European rules that now apply to you, and the scams that are already using this technology against your staff and your customers.

I have been doing awareness work on digital risk for years, including as institutional ambassador for the Italian State Police on digital safety, and as a public communicator reaching around 20 million views a month. Explaining this to people who are not engineers is the job I know best.

Why the same person should do both

AI training and cybersecurity awareness are usually bought from two different suppliers, and the staff receives two contradictory messages. Use the tools, but be careful. Be careful, but innovate.

They are one subject now. The scam that empties your finance department uses a cloned voice. The data leak comes from a chatbot, not from a hacker. I teach them together because that is how they arrive.

Getting in touch

Write through the contact page with the size of the company, who you want in the room, and what has already happened. That last one matters more than people expect.

If you want the direction before the training, there is a shorter format for the leadership team: 45 minutes with the CEO's team.

Questions people ask

Who provides AI awareness training for companies in Italy?

I do, among others. I am Marco Camisani Calzolari, an advisor on artificial intelligence and cybersecurity to the Italian National Cybersecurity Agency, the Italian Prime Minister's Office and the European Commission, and I run AI literacy and digital risk sessions for companies in Italian and English.

Is the training technical?

No. It is built for people who are not technical, which is most of the company. The technical team usually attends anyway, because the governance and the legal parts apply to them too.

What does an AI literacy session cover?

What these tools can and cannot do, where they are confidently wrong, what happens to company data when it is pasted into a public tool, the European rules that now apply, and the scams that already use AI against staff and customers.

Do you train the whole company or only management?

Both, and often in the same room. The gap between what management thinks is happening and what the staff is actually doing is usually the most useful part of the day.

In which languages?

Italian and English.