Are We Giving Away Our Creativity to Machines?
Here in the United States, in 2025, more and more voices are warning that artificial intelligence is not just changing work: it’s erasing it. Now I’ll tell you what some people are saying. And I’d like to know what you think. And if you stay with me until the end, I’ll tell you what I think.
Edward Saatchi, CEO of Fable: the Amazon-backed company that calls itself the “Netflix of AI,” has said openly that this technology marks “the end of human creativity.” And he doesn’t see that as a problem. Sam Altman, CEO of OpenAI, added that many of the jobs AI will replace “weren’t real work” anyway. Many experts here in the United States believe this technology was designed, explicitly or implicitly, to take away not just human work but human creativity itself. Other experts here in the U.S. say this is simply the price of progress, that every technological revolution has created new forms of creativity: just more digital, faster, more automated. That’s the point. A system built to remove doing, making, and thinking.
When did the selling point become: “this thing will write your essays, paint your pictures, read maps for you, even wipe your butt”? What’s left to live for then? The creative spark in human beings is one of the most precious things we have. And that’s not a provocation. It’s reality.
Because if we stop struggling, we stop learning. And if we hand over every creative act to a machine, we erase what makes experience human: imperfection, failure, surprise. Here in the U.S., some universities are reacting. At the University of California, Irvine, students are being taught to use AI to expand creative thinking, not to replace it. Not to do more, but to understand better who we are. It’s a way to defend curiosity, mistakes, the unexpected.
And what do I think? I think it’s great to use AI as a tool, not as a crutch. To keep effort, slowness, and practice alive. Because creativity isn’t production: it’s identity. But AI has become an essential tool. If we think like a film director, we can see the future of intellectual work: or white-collar jobs. Having huge teams at very low cost, because those teams are created by AI.
What can’t be replaced, though, is the ability to lead, to give direction, to choose. Those are soft skills: human skills. And they’ll never belong to a machine.
#ArtificialDecisions #MCC #AI