Khaby Lame Case. They Pay You to Clone You. Your Identity Becomes an Asset.
As you probably read online and in the newspapers, Khaby Lame sold permission to use his face and behavioral patterns to build an “AI Digital Twin” of himself. More details came out right after, and the picture looks mixed, with little public proof of a real avatar already running day and night.
Face, voice, gestures, timing, micro expressions: a package that becomes a licensed right, personal identity entering contracts as an asset that can move with a deal, like a brand or a platform. Physical presence matters less, availability of the identity matters more.
A real person changes over time, while a digital twin is trained to stay consistent and useful for a goal: marketing, live commerce, internal training, corporate messages. Two paths in parallel, one evolves, one stays optimized.
People see a face and attach responsibility to that face, they do not read clauses, they do not think in licenses, and reputation sticks to the person when a message misleads, harms, or becomes part of a scam.
Authorized clones also raise the credibility of illegal clones. A new expectation spreads, a face can speak even without the person there, and scammers use that through video calls, audio notes, urgent money requests, fake investment pitches, links.
This reaches far beyond creators. Anyone paid for credibility can face the same choice: tight limits, clear consent, clear disclosure, strict scope, or loss of control when someone else uses your identity.
I could license my image only for cybersecurity education content, with strict, verifiable limits. Some cases really pay you to be replaced. But the real point is this: once people know that I exist as an avatar, that same avatar can be used in a credible way to scam others.
#ArtificialDecisions #MCC