Marco Camisani Calzolari

CEO & Founder of SPEAKAGE, company which produces platforms of Web 2.0 (Social Network, WebTV, Social Media, etc) for Italian and international clients (ATM, Audi, Banca Sella, Confcommercio, Fineco, Forza Italia, Genialloyd, IKEA, LA7, Mondadori, Microsoft, RAS, Silvio Berlusconi, Suzuki, Teorema, TIN, Yamaha and other important enterprises), in addition to innovative digital marketing solutions;

From 1994 he is engaged in digital innovation through pubblication, articles, conferences, university teaching, and also through his own blog and presence on social networks.

He has produced numerous projects of web B2C: the first Italian social network Internetworkcity, the first virtual money in the world EnergyBank; multi-platformed talk show TV/WEB www.digitalk.tv; innovative platforms such as Speakageline.com’, international platform of signature collection www.livepetitions.com present in 10 countries, the Italian version of which is www.firmiamo.it, and French version is www.jesigne.fr, which are the leader websites in the field.

He has written the Book “Enterprise 4.0 –Marketing and Digital Communication in 4 Directions” with Franco Giacomazzi, edited by FINANCIAL TIMES, and continues writing for the sector magazines: Nova – Il Sole 24 Ore, ADV, Pubblicità Italia and others.

Professor at IULM university in Corporate Communication and Digital languages. Academic year 2010/2011

Professor of the Marketing and Communication Techniques at the State University of Milan. Academic years from 2007 to 2010.

From 1998 he provides numerous courses and seminars in connection with topics about Web Marketing and Digital Communications.

He is a member of the following international associations: Mensa (World Association of People with High IQ), ASIM (Italian Marketing Associaton) and IWA (International Web Association).

From 2010 he is a member of the Ministry Commission of Innovation in Tourism in the Ministry of Tourism.

At present he conducts an activity of disruptive innovator through the research and entrepreneurship activities in the sector “New Web”. He actively participates in online “conversations” and conducts constant experirments inside all the Web platforms.

LIST OF PUBLICATIONS:

Enterprise 4.0 – Marketing and Digital Communication in 4 Directions, Franco Giacomazzi – Marco Camisani Calzolari, Financial Times

Some of recent articles:

- "La domanda" (“The Question”), ADV, 2009.

- "Mi hanno rubato l’identita" (“They have stolen my identity”), ADV, 2009.

- "Facebuc", ADV, 2009.

- "La rete che uso davvero" (“The web I really use”), ADV, 2009.

- "Quelle aziende del nuovo web" (“Those companies of the new web”), Il Sole24Ore – Nova, 2008.

- "Direzioni di comunicazione" (“Communication directions”), Il Sole24Ore – Nova, 2008

- "Efficienza 2.0" (“Efficiency 2.0”), ADV, 2007.

- "Il dito e la luna" (“The finger and the moon”), ADV, 2007.

- " E’ sempre più web la televisione" (“The television is always more web”), Il Sole24Ore – Nova, 2007.

- "L’evento? Si organizza in digitale" (“An event? Let’s organize it in digital”), Il Sole24Ore – Nova, 2007.

- "Conoscenza condivisa via RSS" (“Shared knowledge via RSS”), Il Sole24Ore – Nova, 2007.

- "Bookmark condivisi" (“Shared Bookmarks”), Il Sole24Ore – Nova, 2007.

- "Comunicazione corporate 2.0 (interna) – Comunicare internamente in azienda con strumenti innovativi" (“Corporate communication 2.0 (internal) – Communicate internally within a company with innovative instruments”), Il Sole24Ore – Nova,2006.

- "Comunicazione corporate 2.0 – free multimedia marketing digitale innovativo" (“”Corporate communication 2.0 – innovative free multimedia digital marketing””), Il Sole24Ore – Nova, 2006.

- "Comunicazione corporate 2.0 – da fuori a dentro" (“Corporate communication 2.0 – from the outside to the inside”), Il Sole24Ore – Nova, 2006.

- "Il VoIp a portata di mano" (“The Volp is nearby”), Il Sole24Ore – Nova, 2006

- "Recuperate nel Web tutto quello che dicono di voi" (“Find on the Web everything that is told about you”), Il Sole24Ore – Nova, 2006.

- "Comunicare in azienda 2.0" (“Communicate within a company 2.0”), Il Sole24Ore – Nova, 2006.

- "Il senso crossmediale dell’Rss" (Crossmedia sense of the RSS), Il Sole24Ore – Nova, 2006.

- "Il cellulare è un navigatore" (The cell phone is a navigator), Il Sole24Ore – Nova, 2006.

Conference & papers – some of recent events:

Speaker in the Conference: "LET US SPEAK ABOUT WEB: WHAT”S NEW ?", Milan, 2010.

Chairman and speaker in the Conference: “Cloud Computing and Virtualization Strategies 2010, how to take advantage and do business from the clouds: challenges and opportunities for the weaving factory IT”, Milan 2010.

Chairman and speaker in the conference: “Launching new products and brands through Viral and Buzz Marketing”, Rome, 2010.

Chairman and speaker in the conference: “Strategic Marketing Innovation – Today’s top secrets of marketing innovation (and the crucial drivers)”, Milan 2010.

Speaker in the conference: “Non Conventional Marketing”, Milan, 2010.

Chairman and speaker in the conference: “Which new business opportunities are offered by Software as a Service (SaaS) and which are the winning strategies?”, Milan, 2010.

Speaker in the conference: “Strategies for the global communication: enterprise 2.0 & Social media marketing”, Parma, 2010.

Speaker in the conference: “Digital Signage Content & Technology Strategies: The new border of the multimedia communication of advertising”, Milan, 2009.

Teaching at the university: some of recent events

2006-2010 professor of the Master program “IDTV – Interactive Digital Communication” – State University of Milan.

Professor of the Master program “Innovative Marketing” – Academy of Communication Milan.

Professor of the course: “Social media strategy – web instruments for reaching business objectives” – Milan, 2010 – International Institute of Research.

Professor of the course: “SOCIAL MEDIA MARKETING – Dynamics, implications and strategies of efficient marketing in the social networks”, AISM Marketing School, Milan, 2010.

Professor of the course: “Marketing 4.0: innovate with intstruments and platformsof the new web” – Confindustria Bergamo, Bergamo, 2010.

Professor in the seminar: “Web Marketing and digital communication in 4 directions”. Engineer orded of the province of Turin, Turin, 2010.

MAIN AREAS OF SCIENTIFIC INTEREST:

Web 2.0 and corporate communication.

Interactive communication.

Marketing processes of digital communication.

Internet PR and Social Media Marketing.

Digital communication in tourism.